This Cookie Policy explains how we use cookies and similar tracking technologies on our Service. It details the types of cookies we use, their purposes, and how you can control your cookie preferences.
1.1. Data Controller. The Service is owned and operated by EasyETA ("we", "us", and "our"). We act as the data controller responsible for placing first-party cookies through the website https://easy-eta.com and all associated domains, software, and services (collectively, the "Service").
1.2. What Are Cookies? Cookies are small text files that:
Are placed on your device when you visit our Service;
Contain anonymous identifiers and information about your browsing activities;
Allow the Service to recognize your device on subsequent visits;
Help improve your user experience and our services.
1.3. Types of Cookies. We use different types of cookies based on:
Duration:
Persistent cookies - remain until manually deleted or expire;
Session cookies - deleted when your browser closes;
Source:
First-party cookies - set by our Service;
Third-party cookies - set by our service providers.
2.1. Essential Technical Cookies. These cookies are strictly necessary for:
The proper functioning of our Service;
Enabling core features and functionality;
Ensuring secure and authenticated access;
Providing the services you explicitly request.
These cookies cannot be disabled as they are essential for the Service to work.
2.2. Preference Cookies. These cookies allow us to:
Remember your preferences and settings;
Customize your experience on the Service;
Save your selections between visits;
Provide enhanced, personalized features.
2.3. Analytics and Statistics Cookies. These cookies help us understand:
How visitors interact with our Service;
Which pages are most frequently visited;
Service performance and potential errors;
The effectiveness of our features.
2.4. Marketing and Advertising Cookies. These cookies are used to:
Deliver relevant advertisements;
Track the effectiveness of marketing campaigns;
Limit the number of times you see an advertisement;
Help measure the performance of our advertising efforts.
3.1. Consent Management. When you first visit our Service:
You will be presented with a cookie consent banner;
You can choose to accept or decline non-essential cookies;
Essential cookies cannot be declined as they are necessary for the Service to function;
Your preferences will be remembered for future visits.
3.2. Managing Cookie Preferences. You can control cookies through:
Browser Settings: Each browser offers different methods to manage cookies:
Google Chrome: Settings → Privacy and Security → Cookies and other site data (Learn more)
Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data (Learn more)
Safari: Preferences → Privacy → Cookies and website data (Learn more)
Microsoft Edge: Settings → Privacy, search, and services → Cookies (Learn more)
Our Cookie Settings: You can adjust your preferences anytime through our cookie settings panel;
Third-Party Opt-Out Tools: Various services offer additional control options:
Google Analytics Opt-out Browser Add-on;
Digital Advertising Alliance's opt-out tools;
Network Advertising Initiative's opt-out mechanism.
3.3. Impact of Disabling Cookies. Please note that:
Disabling essential cookies may affect the Service's functionality;
Some features may not be available without certain cookies;
Your user experience may be impacted if preferences cookies are disabled;
You can still use the core features of our Service with only essential cookies enabled.
4.1. Google Analytics. We use Google Analytics to understand how visitors interact with our Service:
Provider: Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA)
Data Collection:
Anonymous usage statistics;
Page views and interactions;
Anonymised IP addresses;
Browser and device information;
Privacy Measures:
IP anonymisation enabled;
Data processing agreement in place;
No personal data sharing with Google;
Regular data deletion schedule;
Opt-Out Options: You can prevent Google Analytics tracking by:
Installing the Google Analytics Opt-out Browser Add-on
Adjusting your cookie preferences in our consent manager
4.2. Google reCAPTCHA. We use reCAPTCHA to protect our Service from automated abuse:
Purpose: Distinguishing between human users and automated bots;
Data Collected:
Browser cookies (past 6 months);
Mouse movement patterns;
Browser and device information;
Time spent on pages;
Language preferences;
Installed plugins;
Legal Basis: Legitimate interest in preventing fraud and abuse;
For more information, please review:
4.3. Interest-Based Advertising. We participate in online advertising networks:
Services Used:
Meta Platforms (Facebook Custom Audience);
Google Ads;
Other advertising partners;
Data Usage:
Browsing patterns;
Interest categories;
Demographics;
Interaction with advertisements;
Control Options:
Individual advertising platform settings
5.1. General Enquiries. For questions about this Cookie Policy or our cookie practices, please contact us using any of the following methods:
Email: [email protected]
5.2. Cookie-Related Requests. When contacting us about cookies, please include:
Your full name;
Your contact information;
The specific cookie-related concern;
Your browser and device information;
Any relevant screenshots or error messages.
5.3. Response Time. We aim to respond to all cookie-related enquiries within:
24 hours for urgent technical issues;
5 working days for general enquiries.
5.4. Additional Resources. For more information about cookies and your privacy rights:
Review our Privacy Policy;
Visit your local data protection authority website;
Consult the resources provided by privacy organizations in your region.